How to Create your First Corporate Video in a Tight Budget

If you are a startup company, hiring corporate video production Sydney is a great idea. It can be your chance to introduce your company, your values, aspirations, passion and showcase what makes you stand out. Perhaps, you’re still undecided to make a one because of the budget that it may encompass. But, you’re first corporate video doesn’t have to be that costly. All you need is to be creative and resourceful, and here are some few tips to get by.

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1. Create a team.

The first thing you need to do is to create a team that will handle the corporate video from the birth stage to completion. This team should be a group of people who are creative, logical and strategic. This people can be from your own company, who really has a deep understanding of what your company is all about. The process is as follow:

  • Research
  • Define your target market
  • Understand the situational analysis and industrial analysis
  • Make SMART goals (Specific, Measurable, Attainable, Realistic and Time bound)
  • Devise a budget plan
  • formulate a launching or marketing plan

2. Conceptualize.

Allow the team to brainstorm and think of as many ideas as they can. Let them find their groove and arrive into one single idea.

Here are the things to ponder during creative conceptualization:

A. Be customer-oriented

-Think about your audience. Make sure that your corporate video is something they find interesting, something they will watch, watch again and share.

B. Make it timeless.
-By making your corporate video timeless, you can save some dollars. Make sure that your video can be used for 5 years and doesn’t really lose its appeal even if you make a new one in the future.

3. Look for freelancers and professionals.

If your corporate team can arrive into a good idea for your corporate video, then it’s a good thing. But if not, you can look for a freelance copywriter to make a decent storyboard. Also, make sure that the video production team that will handle the shooting or maybe animation of your video is excellent.

4. Invest in good Social Media Marketing

Let’s assume that you already crafted a great corporate video. Now, upload it in your website and top social media sites. Remember that your corporate video can also be an advertising material for you, given that you are a startup company. Make use of a little bit of SEO (Search Engine Optimization) to track where to link and what keywords to use to better reach your audience.