The experts in logo design will most likely recommend you to choose simplicity over fussy logo design. They know that it is more effective and can attract more consumers. The logo is the visual representation of your company. And in order for it to be effective, it must be able to deliver the message fast and clear. Thus, you must opt for a simple company logo design.
- A simple logo design can come across as professionalism and trustworthiness. A simple logo design means that you do not need any complicated explanations to explain your product lines. Consumers love this because it is a way of telling them that you mean straight business and nothing more.
- It is easier to recall a simple company logo design. You do not need to fill up the logo with many details because this can only lead to confusion. And, you know that confusion only leads to forgetfulness. Now by having a simple company logo design, the consumers will be able to recall your logo faster.
- A simple logo design can inculcate emotional connection faster. In order for marketing to be successful, you need to touch on the affects of the consumers and you can achieve that by opting for a simple company logo design. The idea is to overpower cognition with the emotional side of the consumers.
- Do you know that it is much easier to publish a simple logo design over a fussy one? The logo designer can attest to the fact that a simple company logo design is easier to publish in many platforms like print, over the web, in promotional items, to name a few.
- A simple logo design is scalable, meaning it can be minimized or maximized in size to fit well into a promotional product. No details will be lost. Unlike a complicated logo design, some of the important details may be missed.
- A simple company logo design is impossible to counterfeit. This is because there are no too much details to change. Unlike the complicated logo designs, the details can be altered without you noticing the changes at all which can then be used by another company. These changes are hardly noticeable and this can have a negative impact on your sales. The consumers can be misled.
It is always better to choose the simple company logo design as explained above.